Lab Revenue Navigator
Laboratory
Lab Revenue Navigator (LRN) approached Yanmu Digital with the goal of taking their operations and marketing to the next level.
Website Dev.
Branding
Digital Visibility
Google Ads
SEO
Photography
Graphic Design
Introduction
As a specialized service provider in the laboratory space, Lab Revenue Navigator needed a professional brand presence to build trust and credibility with lab owners and decision-makers.
Yanmu Digital provided a full-scale digital transformation: rebuilding their website, refining their brand identity, and equipping them with marketing tools to stand out in a competitive industry. Today, LRN has gained 10+ new clients (equating to $720,000/year) in 2025 alone , showcasing a strong return on investment through consistent marketing and branding initiatives.
What We Did
A complete digital overhaul—covering website, branding, SEO, and marketing campaigns—to position LRN as a trusted leader in the lab industry.
Website Rebuild & SEO
Designed a modern, conversion-focused website with strong UI/UX.
Implemented SEO best practices and launched a blog strategy to target niche lab specialties.
Branding & Design Assets
Refined the company logo and delivered brand guidelines.
Created professional collateral including case studies, white papers, and LinkedIn graphics.
Designed promotions such as the “Golden Ticket” campaign for industry conferences.
Marketing Campaigns
Built and executed targeted email campaigns tailored to specific lab specialties.
Supported digital visibility with consistent branded content across channels.
Impact
$ 0 K+
10+ new clients generated, equating to $720,000 for the year.
0 %
average increase in site traffic within 1 month
0 X ROI
Marketing investment returned over tenfold in closed client revenue.
0 % CTR
Email campaigns drove nearly 1 in 2 recipients to engage, far exceeding industry averages.
