Website Ads & SEO
Get in front of customers when they’re searching for businesses like yours. Only pay for results, like clicks to your website or calls to your business. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
Web Ads (Part 1)
Website Ads Benefits
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices.
Target Your Ads
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Control Your Costs
Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
Measure Your Success
With Digital Ads, when someone clicked your ad, you’ll know. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign, and maximize your ads spend.
Web Ads (Part 2)
Website Ads Services Expanded
Take the stress out of designing compelling ads, our team has the experience and knowledge to help craft ads that maximize your budget, and increase conversions. Our team will conduct market research to identify keywords and keyword themes to help maximize your ads exposure.
| Ads features | |
|---|---|
| Display Ads design | Test your whole website at least once a month. Check all features work, look for broken links, and watch for outdated or incorrect information. |
| Search terms report & keyword themes | Test whether your website works correctly in several versions of popular browsers (safari, chrome, edge, and more) at least once a month. |
| Budget optimization | At least once a quarter, make sure all your forms and your checkout process are working properly. |
SEO (Part 1)
How Search Algorithms Work
To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google’s opinion of its authority and usefulness to the end-user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page, key variables are listed below.
Relevance of webpages
Google’s and other engines algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what a user is searching for.
Quality of content
Beyond matching the words in a given search query with relevant documents or images on the web, Search algorithms also aim to prioritize the most reliable sources available.
Usability of webpages
Google Search also evaluates whether webpages are easy to use. When we identify persistent user pain points. Sites that promote a great user experience are ranked higher.
Context and settings
Information such as a users location, past search history and search settings all collect data and help google tailor your results to what is most useful and relevant.
Kewords & Search Engine Optimization(SEO)
Keyword optimization helps you constantly update your database with new keywords that will lead to increases in traffic, leads and sales. What is Keyword Optimization? Keyword optimization is a three stage process that can help a business target qualified leads and drive them from search engine results to its website.
SEO helps you rank higher on google organically, meaning you will rank higher without spending money. SEO should be implemented from the initial design of a website, naming photos, videos, and documents.
What is Google Ads?
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
How does Google Ads work?
Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
Start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
Next select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, states, or entire countries.
Finally, craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
How much does Google Ads cost?
Your Google Ads cost is determined by your budget settings. Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business. The cost of a click or call can vary based on a few factors.
Can I expect my campaign to be successful overnight?
Probably not — it takes time to see which ads work best. To help, Google’s Smart campaigns use technology to monitor and improve your ads automatically as you go. With Smart campaigns, businesses usually hit their stride in the first month, so we recommend you budget at least that amount of time for best results. Your exact ramp up time may be shorter or longer than that depending on various factors, like your ad copy and the amount of competition in your local area.
What other campaign types are available in Google Ads?
The three most common Google Ads campaign types are:
- Search campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
- Display campaigns – usually image form, these ads appear on websites or apps that your customers visit
- Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content
what is Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Why is SEO important?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
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