Website Analytics

Define KPI's, set goals, and measure the growth. Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. It helps you know how well your site is performing.

Web Analytics (Part 1)
Website Analytics Benefits

Analytics should be the centre of your online marketing activities providing insights into which channels are working, which one’s aren’t, measuring the key performance indicators of your online presence, and allowing you to know all the valuable actions and revenue being generated online.

Track Online Traffic

Track Online Traffic

With Analytics, you can track all of the sources of online traffic. Understanding where traffic to your website comes from is crucial in running a business online.

Understand User Behavior

Understand User Behavior

Analytics unlocks the power of understanding how users and customers use your websites. Having behavioral data can drastically improve the results of your online business.

Data Reports & Customization

Data Reports & Customization

Analytics allows the customization of reports, dashboards, alerts, and with wide-range of third-party support, you can analyze data to fit every company’s different needs.

Get Essential Customer Insights.

Get a complete understanding of your customers across devices and platforms. Analytics gives you the tools to understand the customer journey and improve marketing ROI.

Unlock customer-centric measurement.
Understand how your customers interact across your sites and apps, throughout their entire lifecycle.

Get smarter insights to improve ROI.
Uncover new insights and anticipate future customer actions with machine learning to get more value out of your data.

Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

Dr. Amar Mahdi, Founder & Lead Dentist, Laguna Premier Dental

What is Google Analytics?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.

What are the benefits of Google Analytics?

Google Analytics should be the centre of your online marketing activities providing insights into which channels are working, which one’s aren’t, measuring the key performance indicators of your online presence, and allowing you to know all the valuable actions and revenue being generated online.

Google Analytics can also help you improve your website and revenue by seeing where users are spending most of their time, the most popular areas of your website to exploit, and the drop off in your online funnels and sales processes.

Why do I need Google Analytics?

Used correctly, Google Analytics can track all your multi channel online marketing activities, including some offline.  If you understand and take action on the data, this will help make your website more visible and drive more revenue by improving your online presence.

Will Google Analytics save me money?

Used correctly, interpreting the data within analytics can save you money by making you realise which marketing channels are working, and which ones need improvement, or can be dropped.

Maybe you’re paying several hundred, or thousand dollars a year on a listing on a third party website?  Using Analytics will help you know how much traffic you are getting from that link, and how much enquiries or revenue it’s driving.  If it’s not driving revenue, you may be able to avoid renewing the listing, or haggle hard on the renewal price.

Will Google Analytics make me look better?

Data make you look better?  Sure it can.  When you are running any form of digital marketing you want to know what returns you are getting.  This includes organic search engine optimisation, paid advertising (such as Google AdWords or Facebook), or any third party listings.

Without spending some effort workign out which goals and conversions you should be tracking, you’re probably not giving your marketing campaigns justice.