Integrations solve and simplify your need for new software as your business grows and evolves. They allow you to keep the system you’re currently using by simply adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software. You can keep your current laptop and TV, and simply use the connector cable to watch Friends on the big screen.

By leveraging integration connections across your systems, you can power your business to achieve a much wider range of tasks on your software as you enhance its functionality. This is especially helpful as your business expands since your needs are bound to change.

Although your software may have the functionality you need when you start your business, you’re likely going to want additional applications to provide the features you end up needing later on, as you grow.

There are many types of integrations, each of which has specific functions to help meet different needs. The easiest way to think about the various types of integrations is by category. Some integrations have several functions, meaning they could technically fit into many categories because they serve more than one main purpose. Other integrations have one specific function.

Integrations are helpful tools for virtually every business, no matter the size or industry. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).

Integrations are almost always located in some type of marketplace, where customers can review and browse all of their options.

API stands for application programming interface. An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.).

• Facebook Ads
• Databox
• Aircall
• Zapier
• Slack
• Zendesk
• Shopify
• Typeform
• Magento
• SurveyMonkey
• Salesforce
• Mindbody